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lexapro and tramadol mixed About 57% of the "Frozen" audience was female???slightly less than the 61% seen in the opening weekend of "Tangled," which also starred a female protagonist. Part of that difference could be attributed to "Frozen" ad campaigns featuring Olaf, a goofy snowman voiced by Josh Gad who helped expanded marketing to boys, said Dave Hollis, Disney's executive vice president in charge of distribution. About 28% of "Frozen" tickets were sold in 3-D, similar to the lower sales in the format seen by other family movies released this year.